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NOTARM was founded by Dave Jaggar in 2003 and is headquartered in Christchurch, New Zealand.
Joined by Dave Flynn in 2018, operating from Christchurch, UK and Cambridge, UK..
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Jaggar and Flynn are alumni from Advanced RISC Machines Ltd (later ARM Ltd), and worked together on the embedded ARM microprocessor architecture, design-wins and scalable deployment. Both deeply practical engineering ‘practitioners' in Computer Architecture and Hardware and Software development and deployment, building the foundations of the IP business ARM Ltd is renowned for. They also enjoyed a valuable few years in “Marketing R&D”, combining their individual strengths in software and hardware, and working with potential lead partner companies to understand detailed technical requirements of end customers.

Jaggar joined ARM in June 1991 and drove the instruction set emulation and modelling required to win early customer designs. Flynn joined ARM in October 1991 having completed the first external ARM-based ASIC design (with Active Book Company) to work on design-in collateral. Together they produced the first Platform Independent Evaluation boards (HW and Firmware) to enable customers to get embedded apllications running on the ARM6 microprocessor family.

Jaggar is the architect of the ’Thumb’ compressed instruction set, addressing code size and memory bandwidth challenges, key to design wins in the mobile telecommunications for the ARM7 family. Flynn is the architect of the early AMBA on-chip interconnect standard, now widely developed and deployed for many different CPUs and IP.

In 1996 Jaggar moved to Austin, Texas to found and establish the ARM Austin processor design center. There he defined the Vector Floating Point instruction set architecture and ARM Debug Architecure.

Meanwhile, Flynn re-architected (jointly with Simon Watt) the ARM7 CPU design from full-custom for synthesis, key to scaling the IP licensing business. This was clean-room developed with the Design Reuse team at Synopsys Inc in Mountain View, California

They were both appointed ARM Fellows in Research and Development in 2000

Flynn received his Engineering Doctorate from Loughborough University, UK, developing low-power design reuse methodologies. Flynn has also spent time on business and technology integration 2005-6 of the Physical IP business (Artisan Components Inc, Sunnyvale, California) 2013-18 of the Bluetooth-LE wireless IP hardware business (Sunrise Micro Devices Inc, Deerfield Beach, Florida). He is an SMIEE and has been a Visiting Professor and Co-director with the University of Southampton, Electronics and Computer Science department ARM-ECS research centre www.arm.ecs.soton.ac.uk